CAM_FEED: ACTIVE
UNIT: VERI-FLY // STADIUM_DELIVERY_DRONE
Capstone Project · Purdue Industrial Design
VERI-FLY
Autonomous stadium food delivery - from vendor to seat, without missing the game.
COMPLETED_PRODUCT
01/ PROJECT
VERI-FLY Drone System
02/ SERVICES
Industrial Design & Branding
03/ TIMELINE
Q1 - Q4 2025
04/ PLATFORM
Stadium / Venue Delivery
THE BRIEF_
Revolutionizing the in-stadium food experience through autonomous aerial delivery.
VERI-FLY is an autonomous drone food delivery ecosystem designed specifically for large stadium venues. Vendors package food and load it into a dedicated vending machine kiosk; a drone autonomously clamps the package, navigates the stadium airspace, and precision-lowers the meal directly to the fan's seat - ensuring no one misses the action.
THE CHALLENGE_
Designing a drone form factor that is simultaneously safe, visually approachable, and mechanically robust enough to carry food payloads over dense crowds required extensive iteration. The clamping mechanism, landing gear geometry, and rotor housing all had to be engineered for both reliability and aesthetic harmony.
The identity system needed to communicate trust and precision - a brand that fans in a 70,000-seat stadium would immediately recognize and trust overhead.
CONCEPT & VISION
The Complete Ecosystem
From brand identity to full system architecture - how VERI-FLY operates within a stadium venue.
IDENTITY SYSTEM // BRANDING & CONTEXT
PROFILE & ORTHOGRAPHIC
Technical Side Views
Clean orthographic profiles for engineering clarity - landing gear stance, chassis depth, and rotor-to-body ratio.
ORTHO_01 // SIDE PROFILE A
ORTHO_02 // SIDE PROFILE B
3D PRODUCT VIEWS
Studio Renders
Multi-angle studio renders showcasing the drone's clean, approachable white-shell form factor.
VIEW_01 // TOP-DOWN 3/4
VIEW_02 // TOP-DOWN ALT
VIEW_03 // IN FLIGHT - SCALE
VIEW_04 // SIDE PROFILE - DISTANT
ENGINEERED ASSEMBLY
Inside the Shell
Exploded assembly views revealing the dual-layer construction - white composite shell separating from the structural black base frame and internal components.
EXPLODED VIEW: SHELL + CHASSIS SEPARATION
ASSY_01 // COMPONENT STACK
ASSY_02 // STRUCTURAL CHASSIS - TOP-DOWN
THE PROCESS: STRATEGY & PROTOTYPING
PHASE_01
User Research
Mapping the in-stadium food ordering pain points. Identifying key moments where fans leave their seats - and the experience cost of missing live action.
PHASE_02
Form Development
Iterating on drone form language for crowd safety and approachability. Optimizing rotor guard geometry, clamping mechanism reach, and landing leg stance for payload stability.
PHASE_03
CMF & Branding
Selecting white gloss composite over black structural frame for maximum visual recognition. Developing the VERI-FLY identity system - bold, legible at altitude, and instantly trustworthy.